We’ve also fixed plenty of sites that took several months to develop – so time in development is no indicator of success.
The old phrases “you only get out what you put into it” and “you get what you pay for” are especially true in website development. Even if you’ve spent 30 months building it, most sites will likely be doomed to failure as a sales channel without a customer-focused strategy.
That’s right – your site could and should be a sales channel! Building awareness is fine, but that is only the first step in the sales cycle.
We can safely say that the vast majority of sites we’ve seen developed in less than one week lacked a customer-centered strategy which is a key attribute required for success.
For example, if you purchased advertising to send people to an unorganized website, then it would be a wasted expense. Sadly we see this happen every day. A site is like a water funnel. A poorly converting site architecture will lose most of its water before it reaches the bottom (where the cash register is). If it’s not “holding water,” an integral part of your marketing strategy is missing, and you could be losing money every month! We know what causes the holes and precisely how to plug them!
Customers only care if your site serves their needs at each step on the path towards a purchase. Everything else is secondary and doesn’t matter if the customer’s key needs are not served.
How do we do that?
We start by discovering your customer’s needs, wants, motivations, and how they will actually use this information. Then we focus on what information formats and structures are most usable for them to consume on mobile, tablet, laptop and desktop.
Why use Ascent Digital Marketing?
We have over 20 years of experience successfully connecting new customers to our clients’ products and services through cutting-edge digital marketing strategies.
We build sites that sell better and work harder for you!
To fix your site, or build your next one contact us at sales@ascentdigitalga.com.
Small projects will receive a free site assessment and a budget friendly quote.